The C.O.R.E. Method To Grow Your List!

I’ve been acquiring subscribers and sending out emails for the better part of a decade.

During that time I’ve acquired a ton of data and received an exorbitant amount of engagement signals from the Billions of emails I’ve sent out over the years.

Over that time I realized that all subscribers have more than one interest, so how could I take advantage of that?

The answer - introduce them to newsletters in different niches.

For it to succeed, I had to develop a dynamic data-driven process that I dubbed…

The C.O.R.E. Method

A proprietary system used to identify and build audiences based on the activity, interests, and demographics of subscribers within my entire network.

The C.O.R.E. Method is a continuous feedback loop that helps optimize the perfect subscriber for any given audience.

Let’s walk through how it works.

(C)APTURE

Subscribers can be captured via lead magnets, one-click optins, facebook lead forms, co-reg, smart pixels, provided as 2nd party data, or any other way you can think of to capture an email address.

No matter how the email is acquired, we always validate it to verify deliverability and eliminate known bots and spam traps.

This process safeguards the integrity of the data and optimizes engagement.

(O)BSERVE

This is where the magic begins to happen.

We monitor and store all of the click activity and other engagement signals of all subscribers within our network to identify our most engaged subscribers.

With this data, we are able to learn:

• What topics they are interested in?

• Are they interested in Advertisements?

• How long do they stay engaged?

• Have they ever complained?

(R)EFINE

Our identity graph uses the activity signals mentioned above, demographic information, and other audience insights to match the perfect subscribers with an ideal audience.

By understanding the targeted audience we can pinpoint subscribers who are most likely to activate.

(E)NGAGE

These identified subscribers are pushed directly to the targeted email list so they can automatically start receiving the regularly scheduled emails to begin the activation process.

Based on the engagement and activation metrics we receive back, we are able to continuously optimize the audience to provide highly engaged subscribers for the desired niche.

Through this method, we have been able to launch numerous niche sites over the years.

It can also be used to create sub-niches within your vertical.

Learn who your audience is then you can create specific newsletters based on their interests.

A perfect example would be in finance.

If you're a financial publisher and you learn a nice portion of your subscribers are interested in Crypto…

Launch a crypto newsletter.

That’s all for now, time for a core workout,

Chris Miquel
Co-Founder of SoVi Digital

Follow me on Twitter: @miqchris

and on LinkedIn: chrismiquel