Are You Smarter Than a Pixel?

If you’re an influencer or own a website that generates a bunch of organic or social traffic this post is for you.

I know you probably think that you’re smarter than a 5th Grader…

But there’s something I know you can’t outsmart…

And that’s the “Smart Pixel!”

What on earth am I talking about?

What if I told you there is a way to instantly capture the email addresses of the most engaged users visiting your website (organic, social, paid, etc.)?

That is exactly what the Smart Pixel accomplishes.

How It Works!

The smart pixel is a single line of code that when added to your website can identify your anonymous visitors and uses AI to determine which visitors are the most engaged with your content.

3 Simple Steps

1) Add One Line Of Code To Your Website

Quick and easy integration.

2) Let Smart Pixel’s Self-Optimizing Intelligence Identify Your Anonymous Traffic

Set engagement metrics (time on site, number of visits, clicked on a CTA, etc.) so AI can analyze the traffic. Once activation and engagement data is analyzed slight adjustments will be made to hit your KPI’s.

3) Activate and Engage

All email leads are run through an email cleaning process and then sent (via API) to your ESP. It is important to monitor activation and engagement metrics to keep in line with email marketing best practices for deliverability.

Pro Tips

1. Start sending the email leads your regular content.

2. Make sure you have a base sending segment. If they don’t engage after 5-10 emails purge them from your list.

3. Only accept users who have visited a minimum of 3 times for at least 60 seconds. This will eliminate visitors who bounce from your site, as well as bots.

4. Set a cap on how many visitors you want to have matched. Test first before trying to scale as much as you can.

Real Results From a Recipe Blog!

As you can see below the recipe website has a large source of social, organic, and referral traffic ready to be acquired.

We had them place the single line of code onto their website and linked the feed directly to their ESP.

The campaign went live in March with a 10k lead test and the Smart Pixel and its AI started to identify the most engaged visitors on the website.

Based on the initial performance metrics the client quickly scaled the campaign to 75k leads/month.

The Smart Pixel data performed at or above the performance of their regular list metrics as can be seen above.

As a result, their active email list grew from 300k to 450k engaged subscribers.

It Is CAN-SPAM Compliant!

The CAN-SPAM Act does not include any opt-in requirements but has strict opt-out language making the United States an opt-out jurisdiction.

The 8 requirements to be CAN-SPAM compliant.

1. Don’t use false or misleading header information

2. Don’t use deceptive subject lines

3. Identify the message as an ad

4. Tell recipients where you’re located

5. Tell recipients how to opt out of receiving future marketing emails from you

6. Remember that subscribers and members can opt out of marketing emails, too

7. Honor opt-out requests promptly

8. Monitor what others are doing on your behalf

We comply and stay up to date with global laws and frameworks as they relate to the Smart Pixel. For more information on how the Smart Pixel is secure and fully compliant click here for our compliance documentation.

ALERT: The Smart Pixel can ONLY be used on U.S. traffic. It cannot be used in Canada or the European Union.

Let’s take advantage of all the traffic you’re generating.

Be smart,
Chris Miquel

Follow me on Twitter: @miqchris