The Fastest Way To Grow Your Email List!

Author

Chris Miquel
April 29, 2024

Welcome back to the Audience Bridge Monday Evening Insights!

If you’ve been wondering about the fastest way to grow your newsletter or email list, I have some good news for you. I’m about to share with you the quickest and most efficient way to do just that.

Two of the top newsletter service providers Beehiiv and Sparkloop already have it figured out.

The Answer…

For years I’ve called this method Click-to-Post (C2P), others call it Click to Opt-in (CTO). Companies like Sparkloop and Beehiiv both refer to them as Magic Links or One-Click Opt-in.

The concept is simple…

You partner with a list owner to promote your newsletter or offer, and the link to your site includes the email address of the subscriber appended to the URL, so when they click on the link the email auto-subscribes to your list.

Stats Don’t Lie

To scale your list with highly engaged subscribers the numbers say it all.

Here is a breakdown of what we are currently seeing on our political lists for different media buys.

Platform

Type

*Activation Rate

Google

Display Ad

26%

Facebook

Sponsored Post

20%

Beehiiv

Web Boosts (Co-Reg)

10%

Beehiiv Email Boosts

One-Click Opt-in

88%

Custom Email Boosts

One-Click Opt-in

50%

*The activation rate is the percentage of subscribers who become an engaged subscriber (someone who has clicked on a link in our emails) on our list.

Now these stats can vary by industry, but across the board, the highest engaged subscribers at the highest activation rates always come from one-click opt-ins.

Let me share some examples of what these offers look like.

Examples Of One-Click Creatives

Beehiiv’s platform has the most seamless integration for the one-click I have ever seen. They make it so easy for a newsletter publisher to just place a partner’s recommendation directly into their newsletter with zero technical know-how needed.

Example Email Boost Placement from Beehiiv

We have a bunch of partners that run our Polls as one-click to push subscribers to our Newsletter.

Poll Creative From One Of Our Publications

Here is an example of a Financial newsletter one-click offer that is tied to receiving a free report.

Partner We’ve Run Traffic To As A One-Click Op-tin

The next example is from Sparkloop. The creative is mimicked off the Beehiiv look and feel. Currently, Sparkloop doesn’t have creatives that newsletter operators can just pull and include in their newsletters.

Power Move: If you use Sparkloop to run one-click, provide a link to at least a few creatives (lift notes) that a newsletter operator can just copy the code and update the link. Make it easy for them to run your promo or it won’t get as much traction.

Is This CAN-SPAM Compliant? Some Legalese For you!

Before reading on I have to add this first.

Disclaimer. This summary is intended solely for informational purposes and is not intended to constitute legal advice. This is not intended to be an exhaustive summary of all issues and requirements relating to the topics discussed. If you have any questions about any of these issues you should contact your legal counsel.

Okay… now that that’s out of the way, here’s one more disclaimer for you in case you didn’t know. I am not a lawyer. 😄 

Below you will find some deets I’ve gathered from around the interwebs on this topic.

It Looks Like CAN-SPAM in the U.S. is an Opt-Out Policy, Not Opt-In.

While some jurisdictions outside of the United States (e.g. the European Union and Canada) require an affirmative opt-in in order to send marketing or commercial emails, the US has been, since the passage of CAN-SPAM, an opt-out jurisdiction. This means marketing emails can be sent to recipients unless and until they have opted out of receiving marketing emails from the sender.

Not only does it appear there is no Opt-In requirement, but it surely appears there is definitely no double opt-in requirement either.

If you have an interest in reading the full CAN-SPAM Guidelines from the FTC click here.

For a quick summary, the 8 requirements to be CAN-SPAM compliant.

  1. Don’t use false or misleading header information

  2. Don’t use deceptive subject lines

  3. Identify the message as an ad

  4. Tell recipients where you’re located

  5. Tell recipients how to opt out of receiving future marketing emails from you

  6. Remember that subscribers and members can opt out of marketing emails, too

  7. Honor opt-out requests promptly

  8. Monitor what others are doing on your behalf

As you can see there isn’t anything in relation to rules on what is needed to be considered an opt-in.

But to have a good User Experience, just be clear in your offer that the subscriber is signing or will be receiving something when they click the link or button.

That’s a Wrap!!!!

Would love to see and hear about what types of creatives you are using as one-click opt-ins outside of Beehiiv.

Please send me some examples.

Let’s grow fast with one-click,

Chris Miquel

Follow me on Twitter: @miqchris
Connect with me on LinkedIn: chrismiquel

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