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- Own Your Audience? Not So Fast!!!
Own Your Audience? Not So Fast!!!
If you have a large audience and the majority of your site traffic does not come from your email list, LISTEN UP!!!
You may have amassed a large following on Facebook or Instagram…
You may have built an audience on Twitter…
Your site is killing it in SEO and driving a ton of organic traffic…
TikTok’s your thing and you’ve danced your way to fame…
Although all these scenarios can be very lucrative, they can all disappear in the snap of Thanos’ finger.
To help prevent the blip…
I will share with you, the “3 Greatest Threats To Your Audience” and the “3 Best Ways To Capture Your Audience”, while preventing anonymous traffic from slipping away.
Here Are The 3 Greatest Threats To Your Audiences.
1) The Dreaded Algorithm
If it’s Facebook, X (Twitter), TikTok, or even Google Search we are all just one tweak away from losing our audience reach.
Case in point is Google’s recent March 2024 Core Update, which completely destroyed the rankings and traffic for thousands of publishers.
I sincerely apologize if you were one of the unlucky ones.
And… if you’re a social media influencer, you surely understand the ups and downs of your reach based on whatever the social platform is feeling on any given day.
2) Account Bans
We’ve all heard of people losing their accounts for what these platforms consider content against their policies. Which no one really knows what those policies are.
Political behemoths like Donald Trump getting lifetime banned on X (Twitter). Celebrities like Rihanna with multiple bans to her name. And countless nobodies just trying to make a living.
These Network bans aren’t the only thing you have to worry about. You could also be Shadow Banned, where your account is active, but your posts have zero reach.
And let’s not forget about government interference. TikTok is one law away from being banned in the United States.
3) Competition
With so many social media options, and new ones popping up every year, there is no guarantee your followers will be here tomorrow.
Are they still on Twitter or did they move to Truth Social?
What about Vine? Hope you didn’t have a large audience there.
With the threat of algorithm updates, account bans, and social competition, it’s more important now than ever to push your followers into an email list that you own.
The only way to own your audience, is to own their email address.
I’m going to now share with you how to push your audience into an email list, giving you full control of your audience.
The 3 Best Ways To Grow Your Email List With Your Current Audience
1) Link Your Profile To Your Email Signup Page
First thing you should do is direct the link in your bios to your email or newsletter signup page.
Example from my X (Twitter) profile
TIP: Let your audience know to subscribe to your list and what it is about.
2) Lead Magnets
Some people might like your content enough to subscribe right away, but others might need a little extra encouragement. That's where a lead magnet can help.
Below you can see a great example of how Matt McGarry (@JMatthewMcGarry) directs people to join his email list.
Great Simple Lead Magnet Example
A lead magnet is a valuable piece of content designed to attract new subscribers. It's an effective way to grow your email list, because it offers something valuable in return for signing up.
3) Smart Pixel For Anonymous Traffic
Now if you are a very large influencer or brand and drive a ton of traffic to your website, you have an amazing opportunity and advantage others don’t have.
Capturing anonymous traffic is straight out of the eCommerce playbook, which all the biggest brands, have been running for the past 5 to 6 years.
The concept is simple…
These brands are able to identify a site visitor using a smart pixel, which returns the visitor’s email address.
They use this email address to send…
Cart Abandonment Emails
Discounts and Promotions
Newsletters
They’ve been using this technology to lower acquisition costs, acquire more customers, and boost revenue by 2-3x.
That’s when the lightbulb went off!
I realized we could apply this same concept to publisher and influencer traffic.
So, for the next 60 days, we started integrating a Smart Pixel into our lead tech stack and shared it with a couple of our close partners.
The results were AMAZING!
One of our partners was able to add 75K highly engaged readers to their email list.
Our other partner has grown their list of 125K emails who actively engage with their content.
Both of these partners are continuing to push their social following into their email list using the smart pixel technology with great success.
The only caveat for this to work is that you need to have a bunch of traffic coming to your website.
Both the examples above have 40,000+ visitors to their website per day.
If you have any questions or want to make inquiries about our Web Capture Pixel technology, just send me a reply.
Now… I know. You are asking, “Is this CANSPAM compliant?!”
Just like my previous email about the one-click opt-in. The same methodology bodes here. I’ve added the details at the very bottom of this email in case you missed it.
Let’s own your audience,
Chris Miquel
Follow me on Twitter: @miqchris
Is This CAN-SPAM Compliant? Some Legalese For you!
Before reading on I have to add this first.
Disclaimer. This summary is intended solely for informational purposes and is not intended to constitute legal advice. This is not intended to be an exhaustive summary of all issues and requirements relating to the topics discussed. If you have any questions about any of these issues you should contact your legal counsel.
Okay… now that that’s out of the way, here’s one more disclaimer for you in case you didn’t know. I am not a lawyer. 😄
Below you will find some deets I’ve gathered from around the interwebs on this topic.
It Looks Like CAN-SPAM in the U.S. is an Opt-Out Policy, Not Opt-In.
While some jurisdictions outside of the United States (e.g. the European Union and Canada) require an affirmative opt-in in order to send marketing or commercial emails, the US has been, since the passage of CAN-SPAM, an opt-out jurisdiction. This means marketing emails can be sent to recipients unless and until they have opted out of receiving marketing emails from the sender.
Not only does it appear there is no Opt-In requirement, but it surely appears there is definitely no double opt-in requirement either.
If you have an interest in reading the full CAN-SPAM Guidelines from the FTC click here.
For a quick summary, the 8 requirements to be CAN-SPAM compliant.
Don’t use false or misleading header information
Don’t use deceptive subject lines
Identify the message as an ad
Tell recipients where you’re located
Tell recipients how to opt out of receiving future marketing emails from you
Remember that subscribers and members can opt out of marketing emails, too
Honor opt-out requests promptly
Monitor what others are doing on your behalf
As you can see there isn’t anything in relation to rules on what is needed to be considered an opt-in.
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