Email Deliverability Audit

Step 2: Monitor Your Sender Reputation

Chris Miquel
October 29, 2024

It is vital that you closely monitor your sending reputation to make sure you have the best chance of hitting the inbox.

If either your domain reputation or IP reputation takes a serious hit it’s going to take some serious mending to get you back on track.

Let’s get started with Step 2.

Follow these methods to keep a close eye on your sending domain reputation.

Your goal is to always have a HIGH Domain Reputation in Google Postmaster Tools.

Use the free tools below to monitor your domain reputation.

Google Postmaster Tools - It enables email senders to evaluate the performance of their messages and ensure they reach the intended destination. It provides valuable insights and diagnostics, offering data on delivery issues, spam reports, and feedback loops to help optimize email delivery. Your domain reputation should be HIGH.
Sender Score - A sender score is a metric that measures the reputation of an email sender's domain and IP address. It's a number between 0 and 100, with higher scores indicating a more trustworthy sender. You want a Sender Score of 80+.

The goal is to have a HIGH IP Reputation in Google Postmaster Tools. (If you're using a shared IP you don’t have full control of this).

Next week we’ll get into the darker side of monitoring blacklists.

Until next week,

Chris Miquel
Co-Founder of SoVi Digital

Follow me on Twitter: @miqchris

and on LinkedIn: chrismiquel

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